If you are searching to learn about Programmatic Advertising for free online, then you have come to the right place. Recently I got the privilege to complete the free Programmatic Advertising Certification course offered by Google Skill Shop. Here is how the certificate appears once you complete it. If you are planning to complete the

We know Conversion Delay is the time gap between a user interacting with an ad and when that interaction leads to a tracked conversion. Conversion, such as signup, lead, sale..so on. Long and short conversion delay provides insights into customer behavior and inform how we could optimize our ad campaigns. Read more about conversion delay

Conversion delay refers to the time it takes for a significant portion of your conversions (e.g., 80%) to occur after a user clicks on an ad or engages with your content. In other words, it’s the time span between when someone interacts with your online marketing efforts (such as clicking an ad) and when they