September 2024

We know Conversion Delay is the time gap between a user interacting with an ad and when that interaction leads to a tracked conversion. Conversion, such as signup, lead, sale..so on. Long and short conversion delay provides insights into customer behavior and inform how we could optimize our ad campaigns. Read more about conversion delay […]

Conversion delay refers to the time it takes for a significant portion of your conversions (e.g., 80%) to occur after a user clicks on an ad or engages with your content. In other words, it’s the time span between when someone interacts with your online marketing efforts (such as clicking an ad) and when they