If you are searching to learn about Programmatic Advertising for free online, then you have come to the right place.
Recently I got the privilege to complete the free Programmatic Advertising Certification course offered by Google Skill Shop.
Here is how the certificate appears once you complete it.
If you are planning to complete the Discover Programmatic Advertising Course i recommend to go ahead.
Learnings:
The course is a self paced course and it will take 2 to 4 hours approximately to complete the course.
The course mainly consists of 3 modules named:
- Get to Know Programmatic Advertising
- Explore Programmatic Transactions
- Engage with Digital Advertising Measurement
Get to Know Programmatic Advertising module has what is Programmatic Advertising and the different platforms in programmatic advertising like DSP, SSP, Ad networks, Ad Exchanges..so on.
Explore Programmatic Transactions module helps us understand different transaction methods of programmatic platforms. Will come across how IO buying (Insertion Order) and automated bidding. we learn about various transaction methods for programmatic buying like open auction, private auction, preferred deal, and Programmatic Guaranteed.
Engage with Digital Advertising Measurement in this module we learn about the benefits of digital Programmatic advertising has over traditional marketing because of its measurability. We learn how to measure success at each stage of the marketing funnel(awareness, consideration, purchase, loyalty), technologies the industry uses for measurement namely pixels, cookies, and device IDs.
Overall we learn the fundamentals of programmatic advertising and how it is effective and efficient for marketing campaigns
One thing about this free certification is that the certificate has to be renewed each year. I believe this is because the technology rapidly evolves and the course might parallely update in future.
I hope this helps. Drop down your comments if you are here to learn about programmatic advertising.
